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Measuring Social Engagement: 3 Ways To Identify High Value Content

Today’s internet users are bombarded with content.  As a result, they are tuning out the noise and raising the bar on the content they choose to pay attention to. For social media marketers, this means...

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Prompting Facebook Fans To Share Leads To 77% Higher Share Rate

The average Facebook user has nearly 250 friends, according to research conducted by The Pew Internet And American Life Project. Have you checked out the “Friends of Fans” metric for your Facebook...

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8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I

“Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” With apologies to Sir Walter Scott for my mangling of his most popular turn of phrase, I’d like to take some time now to...

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8 Ways We Deceive Ourselves With Metrics, Part II

This is a follow up to my previous article “Oh, What A Tangled Web We Weave” which discusses eight common ways we practice self-deception, particularly in the context of metrics, analytics, and...

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Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013

This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on the US market, but we’ll also take a regular look at...

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Product Listing Ads Remain Strong – Paid Search Trends For February 2013

Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3% lower for Yahoo!-Bing, compared to January. Year-over-year (YoY),...

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How Mobile Is Making Us Rethink Email Marketing

Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the...

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How Google’s Enhanced Campaigns Affect Your Ad Scheduling Strategy

Before getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March. CPCs remained relatively flat month-over-month with little movement. Retail CPCs...

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Key Learnings On The PLA Marketplace

Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the retail paid search landscape last year, and the offering continues...

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3 New Ways To Measure Email Campaign Effectiveness

Almost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more. This is both good news and bad news for marketers. The good news...

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